About Blue Rose Media

The Journey to Blue Rose Media

Samantha has always been a storyteller, a talent passed down from her grandmother. She grew up writing short stories and plays, entering writing contests, and reading every book she could get her hands on. That love for storytelling later expanded to acting, and eventually to marketing.

She got her first taste of the industry as a freshman in high school, managing the Pittsfield Proteus Theater’s Instagram account. Whether it was creating content, managing posts, or walking downtown Pittsfield in to gather program ads from small businesses, she discovered that marketing was a form of storytelling with a tangible community impact.

When the COVID-19 pandemic struck during her junior year of high school, her plans to pursue the arts were put on hold. But it was during that time of isolation that she turned to another creative outlet: social media. She saw how powerful digital spaces could be in keeping people connected, and realized this was another way she could tell stories that mattered.

Samantha went on to study marketing, communications, and advertising at Western New England University, where she deepened her knowledge of how brands build meaningful relationships with their audiences. Tired of the deceptive tactics often used in corporate marketing, she became determined to create authentic strategies that helped businesses connect with the right people, not just more people. She worked with industry professionals, built her skills, and graduated one year early with honors and a BSBA in Marketing Communications and Advertising.

A proud Berkshire County native, Samantha grew up watching businesses come and go, tourists arrive and leave, and locals fight to keep their community thriving. As a teenager, she wished there were more ways to discover all that the Berkshires had to offer. Now, she knows the problem wasn’t the offerings, but the visibility. Through social media, she hopes to bridge that gap: connecting younger audiences with the places that support them, helping beloved institutions stay relevant, and guiding small businesses to thrive in a rapidly changing digital world.

Entrepreneurship runs in her blood, her family founded England Brothers, once a landmark department store in downtown Pittsfield. Though she never set foot in the store herself, she grew up hearing stories about it and learning how vital it was to the community. If it were still around today, she imagines herself leading its marketing team and introducing the store to the digital world.

At 22 years old, with a name inspired by her heritage (“Blau” meaning “Blue” in German and “Rose” in honor of her great-grandmother, Rose England), Samantha founded Blue Rose Media LLC as a tribute to the spirit of her family and the city that shaped her. Through this business, she hopes to carry forward the entrepreneurial spark, community focus, and storytelling legacy that defined both England Brothers and her own upbringing in the Berkshires.